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WORK EXPERIENCE
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Aptimus Inc. - Apollo Marketing Group, San Francisco, CA
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September 2007 - Present
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Sr. Director of Product Strategy / Network Management
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- Manage the Business Development Account Management and Ad Optimization groups
- Provide support, strategic product placement opportunities, and performance / revenue forecasts to BD outside sales teams
- Manage the product opportunities and strategic directions of internal sales teams
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Independant Contractor, FL, NY, VA, CA, GA
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April 2007 - September 2007
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Online Advertising Consultant
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Specialized in web site monetization opportunities, product strategies, and ad platform optimizations.
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America Online, Dulles, VA
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June 2005 - March 2007
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SENIOR AD OPERATIONS PROJECT MANAGER
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- Managed the operational integration of all new streaming Audio, Video and Mobile products
- Create and implement all Project Requirement Documentation Specs for AOL New Media Group
- Report, track and forecast all performance reporting metrics for streaming online ad campaigns
- Manage the DART ad trafficking transition for streaming and mobile products
- Create and present Regional Sales Force Process Flow Training and Product Capability Presentations
- Responsible for identifying and implementing $100M of new ad revenue within AOL Ad Operations
- Strategically designed and recommended improvements to all revenue impacting monetized units within AOL Web Properties & Products
- Responsible for securing product revenue during transition to a social network based Netscape.com Redesign
- Responsible for the integration of all new 3rd party ad related vendors throughout the AOL Network
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KUA, Kissimmee, FL
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2004 - June 2005
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IT TECH SUPPORT REP/SALES CONSULTANT
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- Provide software and hardware technical support to internet subscribers.
- Host training and users group classes in technically related fields for customers.
- Assist in the operations and process development of the Sales Force Strategies for new technology ventures.
- Developed and supported our high speed services to our customers.
- Trained Tech Support Reps and Sales Assistants on staff operations and job responsibilities.
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Dasa International, Fairfax, VA
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2003 - 2004
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SALES CONSULTANT/PRODUCT SPECIALIST
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- Managed the corporate service accounts of customer base.
- Responsible for the direction of hardware and software specifications for refresh/upgrade servicing programs for corporate accounts.
- Duties included sales performance reporting, market trend research of customer base, and design and standardization of product packages.
- Lead trainer for new Customer Service Reps.
- Customer Service Coach for Quality Assurance and Sales Improvement.
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America Online, Dulles, VA
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2002 - 2004
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IM SR. BENCHMARK AND PERFORMANCE REPORTING ANALYST
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- Developed new advertising metric requirements for future analysis tools and incorporated them into the current standard suite of Online Advertising Performance Metrics.
- Created mock up tool demos and gave presentations for future functionality awareness training, feedback collection and support training.
- Responsible for feedback sessions and project lead duties for new product requirements and technical requirements documents.
- Responsible for direction and look & feel of the User Interface along with user rating and satisfaction metrics during updates and product scheduled revisions.
- Created, analyzed, and returned feedback on daily, weekly and quarterly reports representing various aspects of Interactive Marketing's Revenue, Creative and Sales Performance.
- Supported entire AOL Sales, Planning, Inventory and Finance Departments with Creative usage reports and analysis of current media plans while also providing forecasted direction for new sales opportunities.
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America Online, Dulles, VA
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2000 - 2002
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IM OPS ADVERTISING BRAND MANAGER
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- Managed the effective implementation and life cycle of AOL advertising inventory for the entire Automotive Sales Vertical as well as the brand AOL, AOL.COM, AOL Instant Messenger (AIM), CompuServe, Netscape and ICQ.
- Managed project flow of data feed updates and UI Redesigns of all associated online web pages.
- Focused on client, partner and brand relations, Internal/External Application toolset training and all associated sales presentations for our products, tools and services.
- Performed ad hoc reporting and data analysis through targeted self-built queries.
- Managed and coordinated information flow and cross training efforts between Sales Planning, Partner Advertising, Programming Groups to strategically and effectively create online advertising inventory.
- Maintained data integrity through standard quarterly audits.
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Allied Digital, Orlando, FL
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1996 - 2000
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CD DUPLICATION - OPERATIONS & PRODUCT MARKETING MANAGER
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- Responsible for the equipments, design, scheduling, manufacturing, packaging and distribution of all digital media duplicated at this facility.
- Responsible for the training, process flow, product requirements standards, hardware selections and support for all nationwide divisions that would move to digital duplication.
- Official beta tester for all new design standards and functions of our OEM equipment provider.
- Field-tested, designed/logged performance metrics, returned product feedback and new feature requirements sheets to OEM equipment provider.
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Barton N2000, Atlanta, GA
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1993 - 1995
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ACCOUNT & CUSTOMER SERVICE MANAGER
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- Managed the Security Dept. of Equifax Credit Services. Direct manager of Customer Service Facility with 5 member staff and Assistant Managed the Data Warehouse facility with 25 member staff.
- Responsible for reviews, scheduling, payroll, employee development, training and other.
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Quantum Sound Studios, Jersey City, NJ
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1991 - 1993
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RECORDING ENGINEER
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- Recorded, Mixed, and Mastered music for various top name artists in the music industry.
- Managed Studio/Artist relations and designed creative packages for album themes and song lineups.
- Responsible for the operations and logging of all studio time billing and session equipment settings.
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